Who am I?

• I am an anthropologist and have been working as a UX researcher for over 5 years. I mainly work on cross-cultural qualitative research projects. 

• My M.A. in Anthropology from Hunter College, CUNY, focused on "Human Experience in the Immersive Experience Economy," further deepening my theoretical foundation and cross-cultural perspective on digital experiences.

• I also provide research consulting services to start-ups and small companies.

• Find my resume here!

My Approach

My research philosophy is rooted in empathy and rigor, leveraging my anthropological training to delve beyond surface-level observations. I specialize in:

• Generative Research: Uncovering unmet user needs, mental models, and cultural contexts to inform new product development or significant feature enhancements.

• Evaluative Research: Testing existing products or prototypes to identify usability issues, validate design decisions, and optimize user flows.

• Cross-Cultural Insight: Bringing a unique lens to understand how cultural factors influence user interactions and product adoption, ensuring solutions are globally relevant and locally appropriate.

• Holistic Human Understanding: Applying insights from aesthetics, ethics, psychology, economics, and politics to inform comprehensive user experiences.